The Problem
Al-Rashidi Group is a multi-division Omani conglomerate with operations in construction, real estate, and trading. Their existing website was five years old, mobile-unfriendly, English-only, and built on a proprietary CMS that required vendor support for any content change. It ranked on the second and third pages of Google for their own company name.
The group's managing director had two concrete requirements: the new website needed to attract international investment inquiries, and the Arabic-speaking management team needed to be able to update content themselves without technical assistance.
What We Built
A new Laravel-based corporate platform with a Filament CMS that the client's team can update entirely independently. The site is fully bilingual — every page exists in Arabic and English with independent SEO optimization for each language version. The Arabic version is a genuine Arabic-language site, not a translated English site.
The SEO strategy was built in from the architecture stage rather than appended after launch. Every URL structure, heading hierarchy, internal linking pattern, and Schema.org implementation was planned before a line of code was written.
Core Deliverables
Separate Arabic and English URL structures (/ar/ and /en/) with hreflang implementation. Each version independently optimized for its language's search intent and keyword patterns.
Dedicated IR section with financial highlights, governance documents, and a secure press release archive. Designed to meet international investor expectations.
Laravel Filament admin panel. The client's team manages news, project pages, career listings, and media — no code, no vendor calls, no delays.
Internal job board with application management. HR receives structured applications by email and through the admin panel. No third-party recruitment platform dependency.
Organization, WebPage, BreadcrumbList, JobPosting, and FAQPage schema. Structured data that feeds Google's AI Overviews and rich snippet results in 2026.
Cache rules tuned per content type. Static assets served from the edge. 0.7s TTFB from Oman, UAE, and Saudi Arabia. Core Web Vitals: all green.
SEO 2026 Strategy
Modern GCC SEO requires treating Arabic and English as completely separate channels. Arabic-language Google searches in Oman and the UAE return different results from English searches — different competitors, different intent patterns, different featured snippet opportunities. We built two independent SEO strategies and executed them in parallel.
Schema.org structured data is now a direct input to Google's AI Overviews, which are increasingly the first result users see for informational queries. We implemented Organization, AboutPage, FAQPage, and JobPosting schema on every relevant page — ensuring the site's content is interpretable by both traditional crawlers and AI-driven ranking systems.
Internal linking architecture was rebuilt around the client's target keyword clusters rather than their organizational chart. Service division pages link to relevant project case studies. Case studies link back to service pages. The careers section cross-links to the divisions it recruits for. This cluster structure signals topical authority to Google systematically rather than page by page.
The Result
Within 90 days of launch, the site ranked on the first page of Google for 12 target keywords across both Arabic and English search. Three keywords reached position one. Organic traffic was up 380% compared to the previous site's six-month average.
The client received their first inbound international investment inquiry via the website six weeks after launch — a specific goal from the original brief that had previously required the management team to actively pursue through industry contacts.